Market Position & Customer Profile
Market Position
For value-conscious families looking for familiar and dependable accommodations, Howard Johnson is a nationally recognized lodging chain with a heritage of hospitality that provides comfortable accommodations regardless of the travel occasion. With complimentary Howard Johnson Rise & Dine® continental breakfast at most properties and free high-speed Internet access at all locations, the Howard Johnson brand provides the amenities that today’s travelers expect.
Tiers
• Howard Johnson Plaza Hotel: Mid-rise or high-rise full-service hotels featuring contemporary furnishings, banquet and meeting facilities, bell and room service, swimming pool, exercise room,and express checkout at most locations.
• Howard Johnson Inn: Low-rise hotels featuring free deluxe continental breakfast at sites without on-site dining; contemporary furnishings; a swimming pool; fitness centers; and small meeting rooms at most locations.
Customer Profile
For value-conscious families and business travelers who are looking for reasonably priced accommodations, Howard Johnson offers comfortable accommodations and amenities ranging from limited to full service that can be enjoyed regardless of the travel occasion.
